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Toyota Canada Wins More ALG Canadian Residual Value Awards

TORONTO, ON., (February 11th, 2015) – Toyota Canada also led the way in the ALG 2015 Canadian Residual Value Awards, with 10 winners. That’s twice as many as the next closest manufacturer.

Toyota Canada Inc. (TCI) has captured seven 2015 Best Retained Value Awards from CanadianBlackBook.com, four more than any other auto manufacturer.

These awards follow a number of other major accolades TCI received recently:

  • Reader’s Digest Most Trusted Brand award for the seventh straight year, and the Most Trusted Hybrid Manufacturer, its fifth consecutive year.
  • Natural Resources Canada named seven TCI vehicles as best-in-class for fuel efficiency for 2015 model year vehicles, more than any other manufacturer. This is the 15th year in a row that a Prius has been on the list.

“The breadth and depth of all these important accolades demonstrate our leadership and consistency in offering products that deliver exceptional and long-lasting value that our customers love to drive and own,” said Larry Hutchinson, Vice President, Toyota Canada Inc.

For ALG’s residual value awards, recognition was given to vehicles from the 2015 model year that are forecast to retain the highest percentage of MSRP over the next three years. For this year’s CanadianBlackBook.com awards, 2011 model year cars and trucks were analyzed to determine the vehicles that retained the highest percentage of their original MSRP after four years.

This year’s ALG award winners and CanadianBlackBook.com (CBB) from TCI include:

  • Toyota Tundra – CBB sixth consecutive year and ALG sixth consecutive year (Full-size Pick-up)
  • Toyota Tacoma – CBB sixth consecutive year and ALG fifth consecutive year (Small Pick-up)
  • Toyota Sequoia – CBB fifth consecutive year and ALG third consecutive year (Full-size SUV)
  • Toyota Avalon – ALG third consecutive year and CBB second consecutive year (Full-size Car)
  • Toyota Prius – CBB third consecutive year (Compact Car)
  • Toyota Prius c – ALG second consecutive year (Alternative Fuel Vehicle)
  • Toyota Highlander – ALG second consecutive year (Mid-size Utility: Three Row)
  • Lexus LX – ALG second consecutive year (Premium Full-size Utility)
  • Toyota 4Runner – ALG (Off-Road Utility) and CBB (Mid-size SUV)
  • Lexus CT200h – CBB (Entry Luxury Car)
  • Lexus NX – ALG (Premium Compact Utility)
  • Lexus GX – ALG (Premium Mid-size Utility: Three Row)

Toyota Canada RAV4 Donation Boosts Auto Safety Research At University Of Toronto

TORONTO, ON., (February 26, 2015) – Toyota Canada is donating a 2014 RAV4 to continue the next phase of safety research at the University of Toronto.

Industrial engineering professor Birsen Donmez is in the midst of a three-year study analyzing driver feedback systems. These are in-vehicle features that warn drivers to focus their attention on the road, including on-dash warning lights and auditory alarms.

The RAV4 donation will be integral to Prof. Donmez’s research that is focused on how drivers react to feedback systems, and discovering what kinds of systems are most effective in alerting and motivating people to drive safely. For example, she is looking at technology such as eye trackers that can improve responses to road events and inhibit potentially risky behaviours.

Prof. Donmez’s work is supported by Toyota’s Collaborative Safety Research Center (CSRC), which was formed in 2011. Toyota has committed $50 million to fund the CSRC, which to date has involved support for 26 research projects at leading North American universities, hospitals, research institutions and federal agencies. The projects are aimed at developing and bringing to market new and advanced safety technologies that help reduce the number of traffic fatalities and injuries

“Toyota is committed to innovative safety research towards our goal of making roads a safer place for individuals both inside and outside vehicles,” said Seiji Ichii, President and CEO, Toyota Canada Inc. “We are particularly excited about supporting this Canadian research initiative led by Professor Birsen Donmez with the Toyota RAV4 – a popular made-in-Canada vehicle.”

Safety research at the University of Toronto has helped make possible Toyota’s newest generation Driver Awareness Research Vehicle (DARV 1.5), which is part of ongoing research into the dynamics of driver distraction. The DARV 1.5, which was first displayed at the Aspen Ideas Festival in June, uses advanced technology, including Microsoft’s Surface and Kinect and custom biometric software and algorithms by Infosys, to help driver, passengers and the vehicle itself work together as a team to achieve safer driving.

From Stunning Concepts To Engaging Activities, Toyota Canada Inc. Has It All For Toronto Auto Show Visitors

TORONTO, ON., (February 11th, 2015) – Toyota, Lexus and Scion have something for everyone at this year’s Canadian International Auto Show (CIAS), which kicks off on the Family Day long weekend in Toronto.

This year’s featured concept vehicles making their premieres in Canada include:

  • Toyota i-Road – In redefining personal mobility for a low-carbon future, the Toyota i-Road concept is the ultimate fuel-efficient and fun-to-drive small urban vehicle. It’s an electrically powered, unique three-wheeler and is only 850 millimetres in length. It marries motorcycle-like styling and maneuverability with car-like protection and comfort.
  • Lexus RC F GT3 – Exemplifying “Amazing in Motion” by being engineered to thrill both visually and through uncompromising performance, the Lexus RC F GT3 is a concept race car preparing to enter the 2015 GT3 race circuit. It’s a wider, lower to the ground and lighter version of the RC F sports coupe, with a modified V8 engine delivering output exceeding 540 horsepower.
  • Scion iM – With “i” standing for individuality and intriguing, and “M” representing modern, multifaceted and magnetic, the Scion iM concept is a versatile five-door compact hatchback. With a design that is race inspired, it has a wide stance and low ride height, yet is designed for urban driving, boasting excellent fuel efficiency and sporty handling. A production version of the iM will arrive in dealerships later this year.

“Auto shows are a great place to hear what Canadians need and desire in their cars, and special concept vehicles are an excellent start to those conversations,” said Seiji Ichii, President and CEO, Toyota Canada Inc. “With concepts available for all three Toyota, Lexus and Scion brands, we hope that visitors are inspired by the design and innovation behind all of our special Canadian debuts at this year’s show.”

There are also some exciting contests visitors can enter for a chance to win big:

  • At the Lexus booth, enter for a chance to win a Lexus NX 200t.
  • At the Scion booth, share the story of what fuels your passion for an opportunity to cash in $5,000 from the “Cash In On Passion” contest.
  • At the Toyota booth, enter a contest for a chance to win a Camry, or guess how many key chains are in Toyota’s 50th anniversary guessing jar, for a chance to fuel up with a $500 gas card.

There are also some fun activities show visitors won’t want to miss.

  • The Toyota Concepts Photo Booth will allow visitors to imagine themselves sitting in one of the concept vehicles. The photo is sent electronically to participants as a keepsake.
  • Visitors can also enjoy free Wi-Fi at the Toyota booth to post news and photos of the exciting concepts they’ll find at the show.
  • At the Scion booth, visitors can get a hair make-over at the #ScionStyle pop-up barber shop. They can also enjoy driving simulators and lots of music, including a special DJ appearance by Justin Peroff from Broken Social Scene. In addition, Scion racer Pat Cyr will be at the show with the new car he will be racing in 2015, which features a 2JZ-GTE engine that can generate up to 1,000 horsepower on Saturday, February 14 and Sunday, February 15 from 11 AM – 7 PM.

The Toyota, Lexus and Scion booths are located on the 800 Level and i-Road demonstrations in room 715 of the South Building at the Metro Toronto Convention Centre (MTCC). The CIAS runs February 13-22.